On 11.03.2026 in BANKHOTEL Lviv will be held Hotel Insights Forum - an annual practical forum for hotel owners, managers, investors and hospitality industry experts, those who build, manage and develop hotels in Ukraine.
The hotel forum program includes:
- Market analytics and management solutions
- Reputations, marketing and guest experience
- Business models and hotel project development
- Resorts of the future
- INSIGHTS block - concentrated experience of leading hoteliers in the format of short speeches
Hotel Insights Forum Program
08:30-09:30 - Registration and coffee
09:30 - Opening
Moderator Oleksiy Voloshyn
09:30-09:40 - Trends
Iryna Sidletska
President of the Ukrainian Hotel and Resorts Association (UHRA), CEO Vertex Hotel Group, partner Double Check
09:30-09:55 - Analytics
"Key indicators and trends of the Ukrainian hotel market based on Hotel Matrix data for 2025 and forecast for 2026"
Iryna Mylymuk
General manager Astoria Hotel Lviv
09:55-10:10 - Official announcement of the hotel award - Ukrainian Hospitality Awards 2026
Andriy Skipyan and Yulia Shilova
CEO of Hoteliero and head of Hotel Insights
10:10-10:40 - People. Service. Marketing
"From marketing promise to real experience: how to synchronize marketing, people and service in a modern hotel"
Yulia Hrytsay and Ruslan Kachan
CMO Apartel and CEO Apartel Skhidnytsia
10:40-11:20 - Trends
"Modern market of investment hotels (income real estate)"
Dmytro Karpilovsky
Ukrinvestclub
11:20-11:30 - Insights
"Economy of relief: when business wins not because it gives more, but because it takes away the excess"
Roman Shuptar
Co-Founder: SHOco., ZWIN, DAILY DOSE, LA LUCE
11:30-11:50 - Insights
"Not just a hotel. How events increase the profit of a hotel complex"
Denys Rynsky
Marketing Director Emily Resort Founder&CEO Global Events
11:50-12:05 - Technologies and AI
12:05-12:35 - Trends
"Hotel-as-a-Community: How Communities Create a Brand and Competitive Advantage. Ukrainian Cases and Western Practices That Change the Market"
Yulia Slesarenko
CEO, Q&Q Research Consumer & Cultural Strategy Expert. Researcher of consumer behavior and market trends in service and customer-oriented businesses.
12:35-13:30 - Coffee Break
13:30-13:45 - Technologies and AI
"HMS & CRM: How Automation and AI are Changing Guest Communication and the Booking Process"
Ihor Grechko
CEO and Co-Owner of Servio Soft
13:45-14:20 - Trends
"From Trends to a System: How to Build a Mature Customer Experience in a Hotel"
Olena Tsisar
International Expert in Strategic CX Development. Researcher. CX Mentor.
14:20-14:50 - Resorts of the Future
Nestor Melnyk
Co-Founder and CEO of Skogur Home&Resort
14:50-15:30 - People. Service. Marketing
"Reputation is an Asset and Capital of Companies in the Hotel and Service Industry"
Nataliya Ulynets
Entrepreneur. PR Professional. Lecturer. Founder and Head of Public Relations Agency Perfect PR
15:30-15:50 - Technologies and AI
Yulia Kosenko
RIBAS Hotel Group
15:50-16:30 - Cavabreak
16:30-16:40 - Insights
Sergiy Rudko
Founder Wise Horeca Consulting, CEO Good Zone Hotel
16:40-16:50 - Insights
"A different look at data - how to increase revenue and guest service through creative analysis"
Oleksiy Voloshyn
CEO & Co-Founder Edem Family Group, vice president UHRA
16:50-17:20 - People. Service. Marketing
"Why do people choose not the best hotel, but a famous one?"
Oksana Zhuk
Head of Digital Marketing - expert practitioner in performance marketing
17:20-17:50 - Trends
Oksana Marusych
Expert who has been working at the intersection of service, communications and team development for over 30 years
18:00-19:30 - Evening cocktail
Tickets for Hotel Insights Forum 2026 are available here.
Welcome to Hotel Insights Forum 2026 in Lviv!
Organizers
Hoteliero
BANKHOTEL Lviv
Lviv, Ukraine |
