On 17.06.2026 in Kyiv will be held Business Travel Ukraine 2.0 Conference - is an annual industry conference dedicated to the development of the business tourism sector (business travel and MICE) in Ukraine.
The purpose of the conference is to create a sustainable professional platform for dialogue between all market participants, increase the level of expertise in the industry, develop a culture of
managed business travel, form a consolidated vision for state regulation of the industry, and develop solutions that will contribute to
increasing the efficiency, transparency, and competitiveness of the Ukrainian business tourism market and its role in the state economy.
Business Travel Ukraine 2.0 Conference is aimed at forming a full-fledged business travel ecosystem in Ukraine, in which all parties - corporate clients,
service providers, professional travel operators, the state and the hospitality industry - effectively interact.
Special attention is paid to issues of business interaction with state authorities, development of the domestic tourism product, introduction of technologies, training of
professional personnel and dissemination of modern international practices.
The conference is held with the participation and under the auspices of the State Agency for Tourism Development of Ukraine (SATD, DART) and with the support of key market participants, in particular,
representatives of the hotel industry, aviation companies, technology providers, travel operators, professional associations and corporate customers.
Business Travel Ukraine 2.0 Conference Program and Venue
Business Travel Ukraine 2.0 will be held in the format of thematic panel discussions on
key areas of industry development in UNIT.City, Campus B12, UNIT.Verse Hall.
10:00-10:40
1. GR-panel: interaction between business and the state in the field of tourism and business travel
Discussion of regulatory issues, state policy in the field of tourism, infrastructure development, the role of state bodies and opportunities for cooperation between the market and the regulator.
Panel participants:
Moderator: Iryna Zelenina, CEO Sputnik Kyiv
Speakers:
- Natalia Tabaka, Head of the State Agency for Tourism Development of Ukraine
- Igor Markevych, Head of the European Innovation Institute Hub
- Rostyslav Tistyk, People's Deputy of the Verkhovna Rada, Budget Committee
- Andriy Pavliv - Acting Head of the Tourism Department, Head of the Investment and Projects Department of the Lviv City Council
- Vadym Grabarchuk, President of the Business Tourism Association of Ukraine
10:45-11:25
2. Distribution and sale of aviation content
Transformation of the air transportation market, new distribution models, NDC, the role of GDS, the impact of technologies on access to content and the work of travel companies.
Panel participants:
Moderator: Valentyn Kyryk, CEO IDEA
Speakers:
- Yevhen Trofimchuk, GM Amadeus Ukraine
- Zakhary Kochubey, SSO DRCT
- Andriy Ingulsky, CEO & Cofounder TTN
- Kateryna Lytvynenko, Director of Corporate Sales and Marketing, Turkish Airlines Representative Office
11:30-12:10
3. Technologies and innovations in business travel and MICE
Digitalization of processes, automation, self-booking tools, analytics, artificial intelligence and their impact on the efficiency of business trips and event management.
Panel participants:
Moderator: Yevhen Gorban, CEO of Consolidator aero
Speakers:
- Artemiy Kilmyashkin, CEO of DRCT
- Vladyslav Polishchuk, CEO of Unit travel
- Igor Grechko, CEO and co-owner of Servio
12:15-12:55
4. MICE industry in Ukraine: status, challenges and prospects
Organization of conferences, corporate events and incentive programs, infrastructure development, cooperation between customers and suppliers.
Panel participants:
Moderator: Iryna Zelenina, CEO Sputnik Kyiv
Speakers:
- Natalia Dubova, CEO NSBM
- Ivan Sokolyuk, CEO Favor Park Hotel
- Daryna Dyachuk, Senior Administrative Specialist MacPaw Space
- Maryana Zaychenko, Head of Mice Aquavita Event
- Vyacheslav Kotsyuba, Founder & CEO DZHEZVA M.I.C.E. BUREAU (ex. NRB)
12:55 - 14:00
Lunch
14:00-14:40
5. Corporate clients' view of business travel
Customer expectations, cost management, travel policy, control and transparency, the role of professional travel operators in modern business.
Panel participants:
Moderator: Anastasia Ponomar, CBDO IDEA
Speakers:
- Viktoria Yusha, travel manager Ajax Systems
- Alena Golubinka, Corporate Travel Team Leader CREATIO
- Oksana Kryshen, Coordinator in Ukraine of the Polaris Program "Support for Multilevel Governance in Ukraine"
- Anna Silina, Head of the Business Trips Department of MOTOR SICH JSC
14:45 - 15:25
6. Modern tourism and hotel product of Ukraine for business travel
Hotels, transport, infrastructure, regional opportunities, service standards and competitiveness of the Ukrainian product. The impact of technologies and new needs.
Panel participants:
Moderator: Maria Yukhnovets, Head of MICE Sputnik Kyiv
Speakers:
- Victoria Tokalska, Director of Development of the Ribas Hotel Management Network
- Inna Kuchalska, CPO IDEA
- Anastasia Syrota, Corporate Sales Manager of the management company Maestro Hotel Management
- Olga Derevenko, Head of the Corporate Clients Department of hotels24
- Artem Romanov, Director of Sales and Marketing of Premier Hotel Palazzo
- Dmitry Synelnikov, Senior Sales Manager of Optima Hotel Management
15:30-16:10
7. Personnel and professional education in the field of business travel and MICE
Personnel training, development of competencies, modern requirements for specialists, business cooperation and educational institutions.
Panel participants:
Moderator: Pavlo Doan, CEO Delicious Travel, Candidate of Geographical Sciences, lecturer at DTEU
Speakers:
- Anna Avramchuk, IDEA Learning and Development Manager
- Yulia Kosenko, CEO Ribas Hotels Management
- Tymur Demchuk, Head of Corporate Programs KMBS, lecturer
- Iryna Vysotska, Ph.D., Associate Professor, National University “Kyiv Aviation Institute”
16:15-16:55
8. Open industry discussion: the future of business travel in Ukraine
Strategic vision of market development, key challenges and opportunities, formation of a common agenda for the industry.
Panelists:
Moderator: Yulia Kosenko, CEO Ribas Hotels Management
Speakers:
- Valentin Kyryk, CEO IDEA
- Anatoliy Yurkov, CEO Akvavita
- Iryna Zelenina, CEO Sputnik Kyiv
17:00-19:00
Buffet and networking
Welcome to Kyiv for Business Travel Ukraine 2.0 Conference and Your Business!
Organizers
IDEA
UNIT.City
Kyiv, Ukraine |
