On 17.04.2026 in Lviv Emily Event Hall will be held All-Ukrainian Tourism Summit 2026 - a platform for Ukraine tourism recovery as synergy between the state, business, communities, investors and the creative industry.
The slogan of the tourism summit is "Ukraine is Ready for Travellers - Discover Her in a New Way!".
After years of trials we are ready to talk not only about recovery but also about development of Ukraine and the tourism is becoming one of the symbols of this transition.
The tourism summit is aimed to form a common vision of the future of Ukrainian tourism - from domestic recovery to international discovery.
All-Ukrainian Tourism Summit 2026 Program
Discovery
Ukraine which opens doors
- Official speeches (State Agency for Tourism Development of Ukraine, Lviv Regional Military Administration, Lviv City Council, key partners)
- Promotion video "Discover Ukraine 2026"
- Short keynote: “Tourism as a diplomacy of trust”
Domestic tourism - the economy of recovery
How domestic tourism becomes a tool for rebuilding communities
- Regional success stories (Carpathians, Kherson region, Chernihiv region)
- The role of local hoteliers and business
- Tourism and local products (gastronomic, wine, medical, eco)
- Case: how a community created jobs through tourism
Ukraine on the world map - after the victory
How to form a new brand of the country for foreigners
- What a foreign tourist sees in the media: the image of the country vs reality
- How the “Ukraine Now 2.0” brand is created
- Tourism as part of national diplomacy
- Cases of international collaborations: Ukraine-Poland, Ukraine-Balkans, Carpathians Without Borders
The economy of tourism
Tourism as a profitable industry - not a subsidized sphere
- How to correctly calculate the economic effect of tourism
- Investment attractiveness of regions
- Public-private partnerships in infrastructure restoration
- Smart management: data, analytics, digital solutions
- How to create tourism business models
Final - "People who make tourism"
Inspiring stories of those who did not stop
- Heroes - owners, guides, photographers, volunteers who create unique stories of tourism
In conclusion - the presentation of symbolic awards "Ambassador of Ukrainian Tourism".
Tickets for visiting the All-Ukrainian Tourism Summit 2026 are available here.
Welcome to Ukraine!
Organizers of All-Ukrainian Tourism Summit 2026
All-Ukrainian Tourism Summit Team
Emily Event Hall
Lviv, Ukraine |
