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BBC World News begin a large-scale Promo Campaign of Ukraine

BBC World News begin a large-scale Promo Campaign of Ukraine


On 23.08.2021 Ministry of Foreign Affairs of Ukraine begin Promo Campaign of Ukraine on BBC World News the aim of which is to form a stable positive image of Ukraine abroad.

The project of Ukraine Promotion consists of four components:

- advertising campaign on website of BBC

- creation of a special section on Ukraine on website of BBC

- showing Ukraine promo videos on BBC Global News in four regions of the world

- a study of the perception of Ukraine among the audience of BBC AdScore

The total audience of BBC Global News reaches 121 million people.

Ukraine promotional campaign on BBC will last until November 2021. It is created for viewers in the world's financial and business capitals and will be targeted for key economic events in the world.

The target audience is international business, potential investors, entrepreneurs, owners of international technology and financial corporations.

Millions of people around the world will see the new Ukraine - a country of innovators, engineers, inventors and creative entrepreneurs.

The project is implemented by Ukrainian Association of Business and Trade in partnership with Ukrainian companies: Asters, Biosphere Corporation, Depositphotos, DTEK, Sigma Software Group, Smart Holding and SoftServe with the support of Ministry of Foreign Affairs of Ukraine.

There is a hope that this promo campaign will indirectly influences and stimulates the development of inbound tourism to Ukraine!

Organizers of Promo Campaign of Ukraine

Ministry of Foreign Affairs of Ukraine
Kyiv
Kyiv, Ukraine

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