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Ukraine Hotel Forum | On 15.10 - 16.10.2020 in Kyiv Mercure Congress Сentre

Ukraine Hotel Forum | On 15.10 - 16.10.2020 in Kyiv Mercure Congress Сentre

On 15.10 - 16.10.2020 in Kyiv Mercure Congress Сentre will be held All-Ukrainian Hotel Forum - meeting of hoteliers and experts of hotel and restaurant business from all over Ukraine.

The venue of the hotel forum is Mercure Congress Сentre, Vadyma Hetmana St, 6, Kyiv.

All-Ukrainian Hotel Forum Program

15.10.2020, Thursday

Hall 1

Hotel operational management

- SPIR: a system of standards that works
- Working day of the hotel's operation director
- Effective tools of daily control in the work of operation director
- Finance and accounting
- KPI in operations management. Performance indicators of the manager
- Time management manager. Delegation as part of the implementation of the service strategy
- Conscious leadership
- Protection of hotel assets. Internal audit

Hall 2

Real hotel marketing

- Dynamic positioning
- Theory of emotional marketing as a tool to attract and retain guests
- Marketing at no cost. Everything is possible
- Adapted marketing in crisis conditions
- CNP: concept, niche, positioning - guaranteed success in launching any project
- Is it possible to beat seasonality? How to ensure the loading of the hotel in the low season
- Working with the most effective sales channels: discounts and costs

16.10.2020, Friday

Hall 1

Personnel and service - manage and implement

- Generation Z active travelers. Profile changes
- Brand as the basis of service strategy
- Innovations in service strategies
- Implementation of HACCP in the hotel. Organization of housekeeping service
- How to build effective communication with the guest
- Adaptation of the new generation of employees
- Service strategy vs Outsourcing of personnel
- The team is motivated to implement
- Work with negative feedback
- Prevention of stress and burnout

Hall 2

Sales - revenue generation / cost management

- Individual and emotional service as a tool to promote and increase sales
- B2B sale at the hotel
- Revenue Management
- Web analytics for hoteliers
- Comprehensive solutions for the generation and conversion of leads into effective transactions
- Control of electronic sales channels and effective work with OTA
- Sales cost management
- Pricing strategy through the analysis of consumer behavior
- How to link offline sales channels to the price structure
- Comprehensive approach to the use of technological solutions for network promotion

Welcome to Kyiv and Ukraine!

Organizers of All-Ukrainian Hotel Forum

Magazine "Hospitality Academy"
Mercure Congress Сentre
Kyiv, Ukraine

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